Sites and Internet businesses, like any other business, see sales and profits as a constant and more of their primary goals. But competition in the internet space is a little more difficult than usual due to users’ quick access to a wide range of information. Usually the user who becomes the customer for your business has come a long way, visited your competitor’s sites, viewed different pages and finally decided to buy from you.
Now it’s better to double-check your business.
Daily site traffic, daily purchases from your site.
Don’t feel much difference? For most businesses, the ratio is usually less than one-tenth. Why ? The reason is obvious, users on your site get lost. In fact, you have not designed any sales process and paid no attention to user activity on the site.
As for large and large projects, medium and medium goals are considered, smaller goals should also be considered for sale. Anyway, selling in this era is not an easy task!
But what other goals can you pursue besides selling the product? Goals that can help you in the sales process. For example, getting users’ emails and launching email campaigns, getting the customer’s contact number, contacting the customer.
More than 3 minutes on the articles page, more than 4 pages visit the site, getting product demos, liking your Instagram page and more.
These small and mid-range goals are actually the steps that the customer takes to finally reach the product purchase stage. One of the most important things in conventional internet analytics is to investigate the fall rate in these steps. This way you will find out which stage your site is having trouble reaching and somehow find the bottleneck of your internet business. Then, with different reviews, this problem should be resolved.